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5 Jul 2012

Value and leadership: women in the business world

Christiane Pelchat, Delegate General in Mexico; Alía Lorena Ibarra Ávalos, Mexican Association of Businesswomen; Ann MacDonald, Bombardier Transport; Patricia Puente, APOTEX; Cristina Vázquez, Canadian Chamber of Commerce in Mexico

A lunch conference entitled “Value and leadership: women in the business world” was held on June 20 during a trade mission by Québec businesswomen to Mexico. The event was organized by the Québec Government Office in Mexico in collaboration with the Mexican Association of Businesswomen and the Canadian Chamber of Commerce (CANCHAM).

The meeting, which was an occasion to exchange visions and opinions concerning the place and role of women in the business world, was attended by over 100 people.

During the event, Christiane Pelchat stressed the importance of promoting the presence of women in the business world at every corporate hierarchical level. “Without the commitment of governments, this will not be possible,” she said.

Ann MacDonald, Vice-President Sales and Business Development at Bombardier Transport, Alía Lorena Ibarra Ávalos, National Chair of the Mexican Association of Businesswomen, and Patricia Puente, Sales and Public Relations Manager at APOTEX, were among the panellists.

Trade mission

The trade mission visited Mexico City and Guadalajara from June 17 to 24, 2012. It was the first trade mission by businesswomen organized in Mexico. Eight Québec business executives participated in the trade mission during which they held nearly 70 targeted business meetings.

Organized by the Québec Government Office in Mexico (DGQM), in partnership with Export Québec, the mission gave the participants the opportunity to evaluate the potential of the Mexican market and to identify various customers and distributors. The businesswomen also held meetings with representatives of the office of the Governor of Jalisco as well as with representatives of quasi-government organizations, including the Federal Electricity Commission (CFE) and Petroleos Mexicanos (Pemex). Meetings with the chairs of two associations of Mexican businesswomen were also organized.

Québec Government Office in Mexico
Mexican Association of Businesswomen and the Canadian Chamber of Commerce (CANCHAM)
Export Québec
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