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27 Sep 2013

Tangible spin-offs for Québec at Barcelona’s La Mercè festival

Alfons Calderón (Service des affaires économiques et commerciales, BQB), Geneviève Abbott (ACC1Ó Montréal), Marjolaine Ricard (Director, BQB), Agustín Cordón (Director General, Fira Barcelona) Alain Therrien (Parliamentary Assistant to the Minister of International Relations, La Francophonie and External Trade), Helen Fotopulos (City of Montréal), Marc Tremblay (President and CEO, Palais des congrès de Montréal) and Ricard Zapatero (Fira Barcelona). (Photo: Ville de Montréal)

In the wake of the “Montréal, guest of honour at Barcelona’s La Mercè” mission, the Palais des congrès de Montréal (Montréal convention centre) and the Board of Trade of Metropolitan Montréal have signed a letter of intent with Fira Barcelona, one of Europe’s leading trade fair promoters.

The Palais des congrès and Board of Trade have thus joined forces with a world-class partner to launch a program of recurring international trade fairs and exhibitions in areas related to sectors of excellence of the Québec economy. Marc Tremblay, President and CEO of the Palais des congrès, thanked the Québec government office in Barcelona (BQB) for its support, particularly during the crucial initial meetings with Fira Barcelona.

Officially signed in Barcelona on September 21 in the presence of Marjolaine Ricard, Director of the BQB, Alain Therrien, Parliamentary Assistant to the Minister of International Relations, La Francophonie and External Trade, and Helen Fotopulos, Montréal executive committee member responsible for culture, heritage, design and women's issues, the agreement is the cornerstone of a long-term partnership that will generate substantial spin-offs, thanks to events that have never before been held in North America, which will serve as levers for key sectors of the Montréal economy.

The BQB’s mission includes support for efforts by Québec businesses to build strategic alliances.

Québec government office in Barcelona
Montréal, guest of honour at Barcelona’s La Mercè festival (in French)
Palais des congrès de Montréal
Board of Trade of Metropolitan Montréal
Fira Barcelona

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