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30 Jan 2013

Québec products in the limelight in Beijing

Left to right: Zheng Lin, head of the international trade division at the Beijing Municipal Commission of Commerce; Zhu Sheng, director of the Chaoyang ward Commission of Commerce; Guy Saint-Jacques, Canadian ambassador to China; Sun Yao, deputy director of the Beijing Municipal Commission of Commerce; François Gaudreau, Québec representative in Beijing; and Sun Zhangcheng, president of Shin Kong Place.

The third edition of a Québec products showcase was held at Shin Kong Place department store in Beijing from January 5 to 20, 2013. The event was organized by the Québec government office in Beijing (BQB), in collaboration with the Ministère des Relations internationales, de la Francophonie et du Commerce extérieur and Tourisme Québec.

More than a dozen Québec companies took part in the showcase, which gave residents of the Chinese capital a chance to buy over 300 Québec food products, health products, cosmetics, clothing, children’s toys, leather items and other products.

All told, the participating companies chalked up 1.24 million yuan in sales (close to CAN$200,000) during the 16-day event. Pleased by the public’s reaction to their products, a number of them are planning to head back to Beijing as soon as possible.

China is the world’s number-two economic power, after the United States, and the Québec products showcase is a chance for Québec businesses to get a foothold in the country’s huge domestic market.
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