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31 May 2013

Québec well represented at 2013 edition of SIAL China food marketplace

Louis-Sébastien Laprise, President and CEO of Canadian Liquid Gold Exports Inc., displays his products at the SIAL China food marketplace. (photo CLG)

Considered to be one of the world’s leading food trade fairs, SIAL China 2013 was held in Shanghai from May 7 to 9. A group of 11 Québec businesses were there to promote their products.

The Québec government office in Shanghai (BQS), in collaboration with its regional partners (Expansion Québec, Canadian Chamber of Commerce in Shanghai, Canada China Business Council, Canadian Consulate General) held an information seminar for the Québec participants on strategies for getting a foothold in the Chinese market. The resource people at the seminar provided valuable information about the Chinese agri-food market.

BQS Director François Gaudreau took part in the official opening of the food trade fair, along with a dozen agriculture ministers from around the world, over 40 consuls general and numerous representatives of the Chinese government’s agriculture sector. The BQS director had a chance to talk to these stakeholders and promote Québec and its agri-food products.

World-class event

This year’s SIAL China drew over 2,200 exhibitors and 46,000 visitors (agri-food professionals) from over a hundred countries. A number of major international players were in attendance, including Auchan, Walmart, Spar, Tesco, Amazon, Carrefour and leading Chinese food stores.

The Québec participants in this high-profile event had a variety of business objectives, including exploring the Chinese market and the potential for their products, meeting possible distributors and business agents, and learning more about competitors in China. The following Québec companies took part:

  • Citadelle Maple Syrup Producers’ Cooperative
  • L&S Cranberry
  • Canadian Liquid Gold Exports Inc.
  • Agga Coffee
  • L.B. Maple Treat
  • Medelys Laboratories
  • NaturSource
  • Sublime Desserts Inc.
  • Agro-Haribec
  • Jessica Pastries
  • Fruit d’Or

The Agri-Food Export Group was also on site to support its members.

Enormous potential market

China is the world’s number-one importer of biofood products. In 2011, its imports in this sector added up to $92.1 billion. Urbanization, rising incomes and the growing influence of the West have stimulated retail sales of processed food products. Market development potential is particularly high in China for snack foods, wine, maple syrup and non-alcoholic beverages

Québec government office in Beijing (BQB)
Québec government office in Shanghai (BQS)
Agri-Food Export Group
SIAL China
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