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11 Oct 2013

Minister Lisée to head mission to China

Minister Lisée will head a multisectoral mission to China from October 14 to 18. (photo: Catherine Mercier)

Minister of International Relations, La Francophonie and External Trade Jean-François Lisée will be in the People’s Republic of China from October 14 to 18, accompanied by some 75 representatives from Québec companies, institutions and organizations

The purpose of the mission is to support the Québec delegation in the Chinese market and strengthen the Québec government’s ties with current authorities.

“The importance of the Chinese market for Québec’s economic development is now clearly evident. China is listed at the top of Québec’s international priorities and today a number of Québec companies can attest to the fact that our relations have moved forward since our offices in Beijing and Shanghai opened 15 years ago. Our efforts have paid off. We are well on track,” said the Minister.

Principal activities planned:

  • Opening of a Québec showcase on green construction.
  • Participation by a dozen Québec brand name companies in the prestigious Shanghai Fashion Week.
  • Attendance of the Shanghai International Performing Arts Fair (SPAF) – an event that attracts over 100 international and Chinese broadcasters and programmers – by a performing arts delegation.

The mission plans to make stops in Jinan, the capital of Shandong, Beijing, the seat of the central government, and Shanghai, China’s economic and cultural hub.

According to Export Québec, owing to the growth of the middle class within the next 10 years, China will account for almost half of sales of consumer goods such as luxury clothing, watches and shoes.

In 2012, China was Québec’s largest trading partner in Asia. Trade in goods between Québec and the Asian giant totalled $11.3 billion, a 3.3% increase over 2011.

Export Québec (in French)
Shanghai Fashion Week(in French)

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