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20 Dec 2013

Québec companies take the Midwest market by storm

Members of the Québec Government Office in Chicago and Développement PME Chaudière-Appalaches with representatives of various Québec companies in the hardware and construction materials sector

Some thirty representatives from 22 Québec companies in the hardware and construction materials sector went to Eau Claire, Wisconsin, on an exploratory trade mission to Menards, a major American retailer.

Organized by the Québec Government Office in Chicago (DQC) in partnership with Export Québec and Développement PME Chaudière-Appalaches, the very busy 24-hour mission included:

- A training seminar on Menards’ business practices
- A tour of a Menards’ store
- A group supper
- Over 50 networking meetings with 23 different buyers

The innovative approach used by DQC and its partners allowed the Québec companies to develop a business relationship with one of the main players in this sector and to better promote their know-how in this major export market.

This is the second trade mission to Menards that Québec has organized. The activity was such a resounding success that Menards has already invited Québec to organize a third mission.

Québec is the only foreign government with such privileged access to this retailer.

The prospects of seeing some of these companies becoming suppliers are excellent.

Québec Government Office in Chicago



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