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1 Dec 2011

Québec targets business tourism at international trade fair in Spain

The Canadian booth housed the Québec delegation at the 2011 EIBTM Global Meetings & Events Exhibition in Barcelona.

Québec took part from November 29 to December 1 in the EIBTM Global Meetings & Events Exhibition, held in Barcelona. The event is one of the world’s leading business tourism trade fairs. A number of countries set up highly innovative booths designed to draw the attention of the 14,000 industry professionals from around the world who attended the trade fair.

The Québec delegation, housed in the Canadian booth, was made up of four organizations and three companies that specialize in conventions:

  • Office des congrès et du tourisme du Grand Montréal
  • Palais des congrès de Montréal
  • Office du tourisme de Québec
  • Destination Québec
  • JPdL (destination management and congress planning)
  • Canadian Receptive Tours
  • Receptour Canada

The Québec Government Office in Barcelona (BQB) has supported Québec’s participation in EIBTM since 2004. Among other things, the trade fair is a platform for attracting international conventions and major events to Québec.

EIBTM was also an opportunity for Marc Tremblay, President and CEO of the Palais des congrès de Montréal, Marjolaine Ricard, Director of the BQB, and Alfons Calderon Riera, Economic Affairs Attaché, to discuss the economic challenges faced by international fairs and conventions.

In related news, the 18th World Congress on Information Technology will be held in Montréal from October 22 to 24, 2012. Québec City will also host major international events in 2012, including the Forum mondial de la langue française in July and the 5th World Congress of Agronomists and Agrologists. Québec’s bid to host the latter event was retained at the 2008 edition of the congress, held in Madrid.

Québec Government Office in Barcelona

18th World Congress on Information technology (Montréal)
Forum mondial de la langue française (Québec City) - in French
5th World Congress of Agronomists and Agrologists (Québec City)

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